Diamond Engagement & Wedding Rings

Diamonds are Exquisite...Shouldn't Your Experience Be?

The Internet is a great research tool, especially when it comes to gaining knowledge about diamonds. The web can give you the education you need in order for you to know how tobuy a diamond with confidence and comfort.

Elsarings.com gives you the personal attention you need every step of the way, be it through the internet or through a personal consultation in our store. Any questions in mind you don't see here? Please refer to our Help Section.

Do I Have to Come Into The Store to Enjoy a Personal Consultation

Must you live in New York and come in to the store for our famous personalized service to buy a diamond ring from Elsarings.com? Absolutely not. To make it as convenient for you as we possibly can, we have happily provided you with other options, as well as setting up a consultation in our store.

We can tell you the Empire State Building is stunning, fiery, breathtaking and enormous - and we even send you a photo.

But you can't truly appreciate its magnitude until you're standing out the window from the 82nd floor. Therefore, you may want to see a diamond in person to truly appreciate its brilliance.

If you would like a GIA Certified Diamond sent to you, we will. If you are not fully satisfied, we refund the full purchase price on the spot.

Why Should I Buy From Elsa Jewelry?

You might think we're a bit obsessed over diamonds. You will find it almost impossible to find this level of expertise and enthusiasm in your mall jewelry store (or anywhere else, for that matter).

We invite everyone to shop around in your local jewelry stores and most definitely on the web. Which is why you'll come to appreciate Elsa Jewelry for our better quality of metal and stones, the very best of customer service and reliablity that is second to none.


We have the most loyal clientele in the world
- perfect - Read

Shouldn't I Be Afraid

Only if you're expecting to walk into a pressure cooker.

Actually, you'll be pleasantly surprised by the warmth and caring that our staff will exhibit. Our Diamond Expert and Artisan Goldsmith work for your satisfaction, not commission. (***We're family owned and operated.) We never pressure you into buying anything ever; the decision is all yours.

We keep you at ease at all times.

So What Does All This Personal Service Cost Me

Your personal consultation does not increase the cost of your diamond, only the value of your experience. We are always here to help you! We give you four (4) different ways of contacting us.

But Aren't You Adding The Cost of All This Personal Attention Into The Price of Your Diamonds?

No. We mean it - your personal consultation costs you nothing more. At elsa jewelry we know that: “What ever is in your best interest is also in our best interest”.

If I Can't See The Difference In a Diamond, Should I Pay For It

If a diamond has flaws that are invisible to the naked eye, but it reflects the light beautifully, go for it. You could very easily overpay for perfection that's not nearly as stunning.

We're Talking : Heavy Metal

If you're buying a diamond ring, you'll need a quality band.

Elsa's advice? Go platinum. It's hypoallergenic, timeless and impressive. The price difference over gold is usually just a few hundred dollars. In the grand scheme of things, this isn't the place to skimp. (Unless of course, you prefer Gold.)

Get The Most For Your Money - You Deserve It.

There is no substitute for the personal attention you receive at Elsa Jewelry. An expert can show and tell you all the possibilities.

Never fear: Personal consultations (through e-mail, the internet and phone) from Elsa Jewelry add value, not cost. In fact, we give you more for your money - at every turn.

Setting the stone, sizing, cleaning and a lifetime of service all come standard at Elsarings.com - along with superior craftsmanship and the confidence you're getting a brilliant return on your investment.

What Can You Expect From Your Budget

In any budget range, you'll have plenty of options. The quality and size of the stone, as well as the settings, determine the price. Use this chart as a rough guideline for what to expect.

0.5ct from $1,000 to $2,000

0.75ct from $2,000 to $3,500

1.0ct from 3,500 to $7,000

1.5ct from $7,000 to $15,000

2.0ct from $10,000 to $25,000

**NOTE: If you know you have $1500.00 or less to spend on an engagement ring, you may want to consider small, solitaire diamonds - "Pave"

How Can I Determine If A Ring Is High Quality

You need to protect yourself from buying poorly made jewelry or cubics substituted as diamonds. How do you tell if something is high quality? What do you look for?

Here are some helpful tips and hopefully, these will help you avoid some of the more common pitfalls:

Channel Settings

Channel settings are one of the most misused settings in the industry. Be certain that there is a real channel that the stones are set in -- rather than an impression with a thin additional bit of metal holding the stone in place.

When there is a real channel, the stones will not come out under normal wear.

Metal Quality

Finely made rings have a quality mark imprinted on the inside. Examples of such etched markings are: 14K for 14 Kt gold, 925 for sterling silver, and 950 Pt (or 850 Pt) for platinum.

While we prefer 18 Kt gold, others prefer platinum, 14 Kt gold or sterling silver. 24 Kt gold is considered too soft. Platinum tends to show very little wear as it is more durable than gold.

High quality rings can be re-polished by a jeweler if they get scratched.

How Clear is the Diamond?

Clarity ranges from flawless (perfect) to I (included). Here is a quick chart:

Flawless: perfect inside and out

Internally Flawless: may have minor blemishes on the outside

VVS1, VVS2: have very very small inclusions. VVS1 inclusions can only be seen through the pavilion. VVS2 inclusions are more visible.

VS1, VS2: have very small inclusions. VS1 inclusions are harder to see than VS2.

SI1, SI2, SI3: have small inclusions

I1, I2, I3: have inclusions visible to the naked eye

Are We Sure

We're sure. You have our word.

Congratulations. Now you're ready to take that next step in your quest for a diamond.
Call us at 1-800-440-3572