When you shop for diamonds, you are concerned with who you are dealing with, how reputable is the business, and consciously or subconsciously evaluate the business.

Elsarings.com was chosen for Bride Magazine’s prestigious 60th Anniversary issue editorial for finest jewelry companies, along with companies like Tiffany and Harry Winston, and worked with Calvin Klein on their 2006 Runway Collection.

Elsarings.com is a specialist in engagement rings – not a large jewelry concern who decided to throw up a site and see if money can be made – and has an impeccable reputation. Elsarings.com educates it’s clients to the finer points of diamond buying.

We not only want you to be lifetime customers, but know that your satisfaction guarantees many future referrals. Since trust is the main ingredient of successful businesses like ours, word of mouth is of great value.

Retailers, may give you a certain comfort level as you can interact with them in person, and handle the product, but are often not very knowledgeable, or not very willing to educate their customers, and charge comparatively high prices.


Remember: Certificates themselves only guarantee color and clarity. Unless you know how to read or analyze a certificate, you may not know how well the stone has been cut.