When deciding on diamonds for your earrings, you still need to have an understanding of a Diamond's 4 C’s. Any diamond purchase you decide upon needs to have certification stating that you have actually bought a genuine diamond.
The 4c's of Diamonds will give you a brief education on a Diamond's Clarity, Cut, Color and Carat Weight - and what they mean to you when selecting your diamond.
How Important Is Trust?
How do you feel about a WRITTEN money back guarantee?
How do you feel about a place that sells treated diamonds?
How do you feel about pressure?
How do you feel about people who sell price?
**Suggestion: Call an independent gemological service and find out what they know about the people you intend to do business with. ?Are they reputable or has no one ever heard of them?
How Important Is Craftmanship?
How do you feel about your diamonds matching one another?
How can you tell if you are getting a quality setting for your valuable stone?
How do you feel about your setting becoming stressed by cutting and sizing procedures?
**Thought: Diamond Exchanges and Flea Markets (47th Street, NYC) operate on a month to month based lease - being able to pack up and leave at will.
How Important Is Service?
How do you feel about selecting from a number of loose diamonds picked especially for you?
How do you feel about a knowledgeable Designer spending quality time listening to your needs?
How do you feel about buying your diamonds and settings from a company that will be there to service your lifetime purchase for years to come?
How do you feel about a company that is clearly committed to your satisfaction?

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